Exploring some marketing practices in management consulting firms: evidence from small service firms in Italy

Small Firms Marketing:

Flexibility through HRM in management consulting firms

Purpose – This paper aims to examine how functional and numerical flexibility can be successfully combined without workforce segmentation or flexible employment contracts, by implementing a highly integrated human resource management (HRM) system. Design/methodology/approach – Six case studies were conducted between January 2002 and June 2003 in Portuguese affiliates of multinational management...

Capital Marketing: Innovation In London’s Small Firms

A considerable body of literature has emerged in recent years that has documented the increasing importance of innovative practices in UK small firms. Much of this literature has developed in response to reports of under-performance by UK firms in innovative practices compared with its competitors. This paper asserts an inextricable link between innovation and entrepreneurship and marketing and...

Social Networks for Knowledge Management in Management Consulting Firms

This paper seeks to review the role of social networks in knowledge management in the business context of consulting firms. Real cases are used to illustrate knowledge management efforts in consultancies. Based on the case study findings, we identify social networks as key ingredients of knowledge management in consulting firms. Therefore, we discuss social networks aspects and provide an accou...

Service operations strategy, flexibility and performance in engineering consulting firms

In this paper, the relationship between operations strategy and performance through ̄exibility as a moderating variable is analysed within the service setting of engineering consulting ®rms in Spain. A framework for service strategy dimensions is suggested while manufacturing ̄exibility dimensions are applied to service operations considering necessary adaptations. A path analysis model is applie...